Knockout TV Series
Mayweather Sr, Guerrero, Judah
- Network Promo
- Key Art
- Art Direction
- Logo
- Multi-Platform Development
- Graphics Package
- TV Series
We developed the complete branding and promotional campaign for NUVO TV’s hit reality series, Knockout, featuring legendary boxing coaches Floyd Mayweather Sr., Ruben Guerrero, and Yoel Judah. The series follows fighters across the 140, 147, and 154-pound weight divisions as they compete for a chance to challenge a top 20 contender. Deliverables included dynamic key art, a striking logo design, and a multi-platform graphics package to ensure the show’s impact extended across TV, social media, and digital channels.
Results
The promotional efforts drove a 35% increase in viewership compared to the network’s average, while social engagement soared as fans rallied around their favorite fighters. The bold visuals and cohesive branding reinforced Knockout as a must-watch series for boxing enthusiasts.
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