NUVO TV
TV Series
- Key Art
- Network Promo
- Art Direction
- Multi-Platform
- Multimedia
- Graphics Package
Rodney Jerkins is a familiar name to people in the music industry. The Grammy-winning producer has found success working with such music stars as Jennifer Lopez, Whitney Houston and Beyoncé, but his toughest challenge is just beginning. His new client also happens to be his wife, singer Joy Enriquez. The docuseries follows the musically inclined couple as they try to remain happily married while working together professionally. Also featured on “House of Joy” are the couple’s three children — Hannah, Heavenly and R.J. — and other relatives of Joy, including parents and siblings. With all of them living together, the show provides viewers with a look into the home of an interracial, blended family.
Results
The House of Joy show launch exceeded expectations, driving an increase in primetime viewership for NUVOtv during its premiere week. The promotional campaign generated significant buzz across social media, resulting in an uptick in follower engagement and interactions. The cohesive branding and compelling storytelling resonated with audiences, establishing the show as a cornerstone of the network’s programming lineup.
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