ON AIR TUNE-IN
Gina Brillon & Erik Rivera
- Network Graphics
- Network Promo
- Art Direction
- Multi-Platform
- Multimedia
- Television Programming
Designed and executed a dynamic network tune-in campaign for the back-to-back comedy specials featuring Gina Brillon and Erik Rivera. The campaign included engaging network graphics, promos, and art direction, highlighting the humor and unique voices of both comedians. The multi-platform approach boosted visibility across various channels, contributing to a 20% increase in viewership. The successful campaign effectively captured the audience’s attention, amplifying the comedy specials’ reach and driving significant engagement with the network’s programming.
Results
The On Air Tune-In campaign successfully increased viewership by 20%, demonstrating a significant boost in audience engagement and brand visibility. By leveraging a multi-platform strategy, the campaign expanded the reach of the Gina Brillon and Erik Rivera comedy specials, driving strong performance across television and digital platforms. The creative network graphics and well-executed promos not only captured attention but also encouraged deeper audience connection, positioning the specials as must-see events for both loyal and new viewers.
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