A Step Away
Brand Identity | Action Drama Series
- Campaign
- Art Direction
- Key Art
- Promo
- Social Media
- Multi-Platform
- Pre-Press Production
- Large Format Print
As the art director behind A Step Away, the goal was to visually capture the essence of Jennifer Lopez’s transformative journey. From her dazzling career to her more intimate, reflective moments, we crafted a design narrative that feels both personal and larger-than-life. Every detail—whether through imagery, typography, or color—was meticulously chosen to reflect Jennifer’s evolution as an artist and individual. The project was an opportunity to marry her incredible legacy with a fresh visual identity, offering the audience an intimate peek behind the scenes of her iconic career.
You’ll meet Jennifer Lopez’s dancers. Beau, Cat, Chase, John, Lake, Tera, Shannon, Jose, Gilbert, George, Jimmy and Khasan, who take you backstage and onstage as they wow crowds from Boston to Buenos Aires.
Results
Enhanced Engagement: The visually striking design attracted significant attention, leading to an increase in audience engagement across promotional platforms, with fans eager to explore Jennifer’s multifaceted journey.
Critical Acclaim: The project received positive reviews from industry professionals and fans alike, highlighting the thoughtful design choices that enhanced the storytelling and emotional depth of the narrative.
Brand Strengthening: By redefining the visual identity associated with Jennifer Lopez, the project reinforced her brand as a dynamic artist, resulting in increased media coverage and renewed interest in her work.
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