Si TV
Original Programming
- TV Series
- Brand Campaign
- Art Direction
- Network Promo
- Multi-Platform Design
- Graphics Package
- Key Art
Partnering with Jamm Productions, Si TV launched two seasons of Latino 101, a groundbreaking comedy series that celebrates Latino culture through humor and insightful commentary. The cast featured an all-star lineup including Felipe Esparza, Charo, Godfrey, Carlos Alazraqui, Luenell, Edward James Olmos, Rick Ramos, Malverde, and more.
Our team led the art direction and multi-platform branding, developing an eye-catching graphics package and key art that visually captured the essence of the series. We crafted a cohesive show package that spanned across television promos, digital content, and marketing materials, ensuring a consistent and engaging experience for the audience across all touchpoints.
The series’ success was amplified by the creative vision we brought to the table, offering a fresh perspective on Latino comedy and making a lasting impact on the network’s audience.
Results
The launch of Latino 101 on Si TV became an instant hit, drawing significant attention and engagement from both the Latino community and mainstream audiences. The bold and vibrant art direction resonated with viewers, helping to establish the series as a key piece of Si TV’s programming lineup.
The multi-platform branding campaign contributed to a surge in viewership and social media interaction, generating excitement and building anticipation for each new season. By crafting a dynamic key art and show package, we ensured that Latino 101 stood out in the competitive landscape, while also amplifying the network’s brand identity and expanding its reach.
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