March Madness and DIRECTV

March Madness and DIRECTV Key Art Campaign

  • Key Art
  • Composition
  • Multi-Platform
  • Multimedia
  • Social Media
  • Content Creation

I had the honor of working on a thrilling photography project capturing the excitement of March Madness and creating captivating key art for DIRECTV. I was tasked with capturing the intensity and energy of one of the most anticipated sporting events of the year, March Madness, and translating that into visually stunning key art for DIRECTV’s promotional materials.

From the exhilarating moments on the court to the passion of the fans in the stands, my goal was to capture the essence of March Madness and convey that excitement through my work. With precision timing and a keen eye for detail, I aimed to capture the heart-pounding action and raw emotion of each game, delivering images that would resonate with basketball fans and captivate audiences.

For the key art creation, I worked closely with the DIRECTV team to conceptualize and execute imagery that would effectively communicate the excitement and energy of March Madness while showcasing the brand’s identity. Through careful planning and creative collaboration, we developed compelling visuals that would grab the viewer’s attention and convey the thrill of the tournament.

This project was a true testament in its ability to evoke emotion and capture the essence of iconic events like March Madness. I am proud to have been a part of this project and to have contributed to the visual storytelling of such a thrilling sporting event

Results

Key Art used for Consumers, PR,
Ad Sales and Affiliate teams.
Multimedia; social media 

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