NBA and DIRECTV Key Art | Campaign
- Key Art
- Composition
- Multi-Platform
- Multimedia
- Social Media
- Content Creation
Our collaboration with the NBA & DTV delivered eye-catching key art that resonated with fans, enhancing the visual storytelling of the league’s brand. By seamlessly blending high-energy action shots with bold design, we created captivating visuals that amplified the excitement of the game.
The composition process involved meticulous attention to detail, ensuring that every element harmonized to deliver a powerful and cohesive visual narrative. Whether crafting promotional materials or designing key art for digital platforms, my focus was on creating compositions that communicated the unique features and benefits of NBA League Pass.
This project provided an exciting opportunity to marry creativity with strategic visual communication. The development of key art that not only reflects the passion and energy of the NBA but also enhances the overall experience for fans subscribing to NBA League Pass. Working wtih the great team at the Kern organization.
Results
- Increased Fan Engagement: The fresh key art generated an increase in social media engagement, sparking conversations across platforms.
- Brand Recognition: Our designs boosted brand recognition during key events, leading to a rise in sales tied to the visuals.
- Elevated Experience: The immersive key art improved overall fan experience, adding a dynamic layer to the DTV’s digital and physical campaigns, from posters to social media.
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