DirecTV Microsite: Customized Digital Experience for Enhanced Engagement

DIRECTV AEP System | Hospitality Growth Campaign

  • Key Art
  • Composition
  • Multi-Platform
  • UI/UX Design
  • Web Development
  • Digital Strategy

Working through the Kern organization we developed and executed a microsite for the DirecTV AEP system, strategically designed to support the growth of their hospitality department. Our approach included creating a streamlined user experience tailored to the unique needs of hospitality clients, integrating key features to showcase DirecTV’s offerings effectively. By aligning the microsite’s functionality with DirecTV’s business goals, we provided a seamless digital tool that drives engagement, facilitates sales, and strengthens DirecTV’s presence in the hospitality industry.

DirecTV Microsite: Customized Digital Experience for Enhanced Engagement
DIrecTV campaign: Launch of DirecTV's Hospitality micro site

Results

Our DIRECTV AEP System microsite delivered measurable impact in supporting the growth of DIRECTV’s hospitality department.

    • Increased Client Engagement: The microsite attracted a increase in engagement from hospitality prospects, driving valuable interest in DIRECTV’s offerings.
    • Streamlined Sales Process: By providing comprehensive and easily accessible information, the microsite contributed to a reduction in the sales cycle, enabling quicker conversions.
    • Expanded Market Reach: SEO optimizations led to a boost in organic search traffic, positioning DIRECTV’s hospitality services prominently within industry searches.
    • Enhanced User Experience: With a focus on intuitive navigation and responsive design, the microsite achieved a positive user feedback score, strengthening brand perception.

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