FIXt Key Art for Very Local: Original Series Launch
- Key Art Design
- Outdoor Advertising
- Swarm Marketing
- Digital-First Creative
- OTT Platform Optimization
- Print & Digital Production
For the launch of the original series FIXT on the Very Local Network, I developed an integrated campaign that resonated across multiple platforms. The creative included impactful key art capturing the emotional essence of the show, bold car wraps for swarm marketing, and billboard designs for outdoor promotion. The campaign was optimized for OTT platforms, ensuring seamless and visually stunning digital placement, creating a cohesive brand presence both online and in physical spaces.
Results
The FIXT campaign successfully drew attention across diverse touchpoints, boosting visibility and audience engagement for the series. Outdoor promotions, including car wraps and billboards, generated high local awareness, while the optimized OTT creative ensured maximum reach on digital platforms. The holistic approach increased viewership and solidified the show’s emotional impact, aligning with the transformative stories at its heart.
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