The collaboration with MLB and DirecTV brought vibrant key art to life, creating visuals that resonated with fans and enriched MLB’s brand story. By blending high-energy action shots with bold design, we crafted compelling imagery that amplified the excitement of the game.

Each element of the composition was carefully designed to harmonize, forming a powerful and cohesive visual narrative. Whether developing promotional assets or crafting key art for digital platforms, our focus remained on highlighting the unique benefits of MLB and DirecTV’s offerings. To reach an even wider audience, all key art was thoughtfully adapted for Spanish-speaking fans, ensuring the message resonated seamlessly across languages.

This project was an exciting blend of creativity and strategic visual storytelling, allowing us to produce key art that reflects MLB’s passion and energy while enhancing the fan experience across platforms. Working through the great team at the Kern organization.