NHL & DIRECTV Key Art Campaign: Capturing the Heart of Hockey
- Creative Direction
- Graphic Design
- Brand Development
- Visual Storytelling
- Fan Engagement
Our NHL and DIRECTV key art campaign working through the Kern organization set the visual tone for an exciting season, capturing the intensity and spirit of hockey. We developed striking key art that was then adapted by other teams across digital channels, broadcast, and social media, ensuring a cohesive look and feel throughout the campaign. By creating bold, action-driven visuals, we helped enhance fan engagement and amplify the NHL’s brand presence across every platform, reaching audiences nationwide and delivering an unforgettable fan experience.
Results
The NHL and DIRECTV key art campaign resonated strongly with hockey fans and elevated the visual consistency across platforms. Our designs inspired high engagement across social media and digital channels, generating increased fan interaction and excitement around the season. The cohesive brand look contributed to an increase in viewership and a notable boost in DIRECTV subscriptions among sports fans.
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