Nu Point of View
Original Programming | Film Festival
- Brand Campaign
- Graphics Package
- Live Event
- Social Media
- Banner Ads
- Logo
- Email Promotion
- Poster Art
- Illustration
- On-Air Promo
Designed a comprehensive brand campaign and graphics package for Nu Point of View, a film festival dedicated to celebrating emerging Latino artists. The project included logo creation, social media promotion, email marketing, and on-air promos, showcasing powerful visuals and illustration to amplify the festival’s cultural impact. Hosted by Gina Rodriguez, the festival’s branding resonated with diverse audiences, while its promotional materials and event assets drove awareness and engagement for this influential celebration of Latino talent in film.
Results
The Nu Point of View campaign successfully elevated the profile of emerging Latino artists within the film industry, driving increased awareness and attendance at the festival. Social media engagement soared with a highly visual and interactive campaign, attracting a wide audience across multiple platforms. The vibrant graphics and compelling promotional materials contributed to a notable increase in festival viewership and recognition, further cementing the festival as a leading platform for diverse voices in cinema. The festival’s success highlighted the power of strategic branding and multi-platform marketing in amplifying cultural narratives.
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