Fight Factory
Fuse TV Series
- Brand Campaign
- Art Direction
- Key Art
- Social Media
- Promo Teasers
- Pre-Press Production
- Multi-Platform
- UX/UI | OTT
For Fight Factory, a Fuse TV series spotlighting the legendary American Kickboxing Academy (AKA), we developed a bold and gritty campaign that captured the intensity and drama of one of MMA’s most renowned training facilities. From striking key art to dynamic social media content and promotional teasers, every design element highlighted the high-stakes environment where elite fighters train and clash. Spanning multi-platform executions, including UX/UI elements for OTT platforms, our work ensured the series resonated with both die-hard MMA fans and new audiences alike. Photographer: Kevin Lynch
Results
The Fight Factory campaign left a lasting impact on both audiences and fighters. The gritty visuals and high-energy promotional materials captivated MMA fans, driving viewership and sparking conversations about the inner workings of the American Kickboxing Academy. Fighters featured in the series expressed appreciation for the authentic representation of their craft, further solidifying the show’s credibility within the MMA community. The campaign successfully bridged the gap between intense athleticism and compelling storytelling, elevating both the series and the sport’s cultural relevance. Available on OTT devices.
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