The Alma Awards
American Latino Media Arts Award
- Brand Campaign
- Live Event
- On-Air
- Promo
- Social Media
- Banner Ads
- Email Promotion
- Microsite
- Poster Art
- Large Format
- Multi-Platform
- Voter Registration
The Alma Awards celebrate the vibrant contributions of Latinx artists in music, television, and film, promoting fair and authentic representation across media. Our campaign captured the spirit of this iconic event through impactful brand visuals, including key art, live event promotions, on-air teasers, and multi-platform assets. From voter registration initiatives to large-format posters and engaging social media content, we brought the essence of ALMA—“soul” in Spanish—to life, honoring the creativity and talent of the Latinx community.
LOS ANGELES, CA – NOVEMBER 04: J. Alvarez attends the ALMAs 2018 LIVE On Fuse at LA Live on November 4, 2018 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images for The ALMAs)
Results
The Alma Awards campaign resonated with audiences nationwide, amplifying awareness of Latinx talent and driving engagement across platforms. Voter registration efforts saw a measurable increase, while dynamic visuals and social media content fostered meaningful conversations about representation in media. The event’s reach expanded, celebrating a rich tapestry of artistry and connecting with both longstanding fans and new audiences.
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