March Madness and DIRECTV Key Art Campaign
- Key Art
- Composition
- Multi-Platform
- Multimedia
- Social Media
- Content Creation
- Art Direction
Developed electrifying key art for March Madness, capturing the intensity and unpredictability of one of the biggest events in college sports. With bold colors, dynamic player imagery, and high-energy designs, we brought the thrill of the tournament to life. This artwork was featured across digital platforms, TV broadcasts, and event spaces, engaging fans and amplifying the excitement of every game. Our designs not only enhanced the tournament’s visual identity but also contributed to increased fan interaction and social media engagement throughout March Madness through the Kern organization.
Results
Our March Madness key art designs delivered high-impact visuals that fueled fan enthusiasm and engagement throughout the tournament. By blending dynamic player imagery with bold graphics, we helped elevate the tournament’s brand and reach.
- Increased Engagement: Our key art generated a increase in social media interactions, driving conversations and shares across platforms.
- Enhanced Event Visibility: The designs were featured prominently across digital and physical spaces, contributing to a rise in broadcast viewership during key games.
- Memorable Fan Experience: The visually striking art enhanced the overall fan experience, cementing March Madness as a premier event for both college sports fans and general audiences alike.
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