NFL Fantasy Football and DIRECTV Key Art | Campaign
- Key Art
- Composition
- Multi-Platform
- Multimedia
- Social Media
- Content Creation
- Art Direction
Our NFL Fantasy Football campaign captured the essence of the game, driving deeper fan engagement and enhancing the overall fantasy football experience. Through visually stunning graphics and an intuitive interface, we helped bring the excitement of fantasy football to life.
Through meticulous attention to detail and a deep understanding of the target audience, we crafted compositions that effectively communicated key messages and elevated the NFL Fantasy Football brand. Whether it was designing interactive digital interfaces or crafting compelling social media graphics, we focused on creating visuals that were both visually impactful and strategically aligned with the brand’s objectives.
This project was an exciting opportunity to showcase my creativity and expertise in composition and concept development. I am proud to have contributed to the visual storytelling of NFL Fantasy Football and to have played a role in enhancing the overall experience for fans of the game. Working with the great team at the Kern organization.l
Results
- Record Participation: The campaign saw a increase in new player sign-ups, with a notable spike in returning users as well.
- Enhanced User Retention: Our engaging designs contributed to a boost in user retention throughout the season, keeping players involved week after week.
- Social Media Buzz: Fantasy-related content saw a increase in shares, comments, and interactions across social media platforms, amplifying the reach of the NFL/DTV’s fantasy football ecosystem.
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